I led various design projects for GoSpotCheck’s Machine Learning and image capture application, HiFi, which helped users to automatically identify and categorize cold box information including SKUs, brands, and quantities. I was tasked with establishing an overarching illustration style for this sub-brand of GoSpotCheck, which included logos and in-app illustrations, as well as working on initial logo exploration and branding.
GoSpotCheck Brand Design
As a rapidly growing startup which doubled its hiring rate in 2017, our small design team at GoSpotCheck was constantly working to push the brand to accurately reflect us as a leading enterprise software company. This meant constantly reevaluating and iterating upon brand standards, as well as going through a major branding refresh in 2018, in which I was responsible for determining illustration and iconography styles and standards. Together, we worked as a specialized and agile team to create an elevated, functional, and approachable brand image.
Evolution Bureau – Social Content
Agency: EVB / Client: Gevalia
Led art direction and content creation for Gevalia’s launch of Almond Milk Iced Coffee tetra packs, as well as general social content calendar.
Agency: EVB+V&S / Client: JCPenney
Collaboration with Victor’s & Spoils campaign for JCPenney’s Fall Fashion Week. I created custom watercolor fashion illustrations for select users who submitted their JCP looks to be featured on JCPenney’s Lookbook Tumblr.