Art Direction

HiFi Application

I led various design projects for GoSpotCheck’s Machine Learning and image capture application, HiFi, which helped users to automatically identify and categorize cold box information including SKUs, brands, and quantities. I was tasked with establishing an overarching illustration style for this sub-brand of GoSpotCheck, which included logos and in-app illustrations, as well as working on initial logo exploration and branding.

Permission Screen Illustrations

GoSpotCheck Brand Design

As a rapidly growing startup which doubled its hiring rate in 2017, our small design team at GoSpotCheck was constantly working to push the brand to accurately reflect us as a leading enterprise software company. This meant constantly reevaluating and iterating upon brand standards, as well as going through a major branding refresh in 2018, in which I was responsible for determining illustration and iconography styles and standards. Together, we worked as a specialized and agile team to create an elevated, functional, and approachable brand image.

Marketing Assets

Evolution Bureau – Social Content

Agency: EVB / Client: Gevalia

Led art direction and content creation for Gevalia’s launch of Almond Milk Iced Coffee tetra packs, as well as general social content calendar.

Agency: EVB+V&S / Client: JCPenney

Collaboration with Victor’s & Spoils campaign for JCPenney’s Fall Fashion Week. I created custom watercolor fashion illustrations for select users who submitted their JCP looks to be featured on JCPenney’s Lookbook Tumblr.